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Understanding Services: A Simple Guide
In a previous blog, we explored how Service-dominant logic transforms all organizations into service providers. But what exactly is a service? The industry struggles with a plethora of definitions of a service. This blog post breaks down a clear and practical...
Service-Dominant Logic in Service Management
Service-Dominant Logic (SDL) is a perspective in the field of business and marketing that shifts our focus from traditional goods-centric views to a more customer-centric and service-oriented approach. It recognizes that services are the fundamental basis of all...