by Frank | Jan 4, 2024 | Blog
In a previous blog, we explored how Service-dominant logic transforms all organizations into service providers. But what exactly is a service? The industry struggles with a plethora of definitions of a service. This blog post breaks down a clear and practical...
by Frank | Dec 18, 2023 | Blog
Service-Dominant Logic (SDL) is a perspective in the field of business and marketing that shifts our focus from traditional goods-centric views to a more customer-centric and service-oriented approach. It recognizes that services are the fundamental basis of all...
